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EX Program

After helping millions of people on their journeys to quit nicotine, This is Quitting is now part of EX Program, a comprehensive program to help anyone quit any tobacco/nicotine product. 

Developed by Truth Initiative® with Mayo Clinic and informed by the experience of millions, EX Program can help you outsmart nicotine.

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Nicotine Resources

Looking for more information and resources about nicotine, tobacco, and substance use? We got you.

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Nothing But The

Truth

Illegal tobacco and nicotine products are harming young people, our communities, and the planet. This is why we need young people like YOU to share your story and let people in power know how these products have affected you and your loved ones. Learn more about why taking action is so important, and what you can do to join the fight.

Learn more about our work